Data-Inspired Speaking Services for Your Next Event
Are you in the midst of planning your next event and seeking a speaker who can bring a fresh perspective to the stage? Consider the impactful addition of a data storyteller to your lineup — a vital piece often overlooked in the realm of business strategy.
Why a Data Storyteller?
In a world drowning in data, the challenge lies not in the numbers but in making them engaging and relatable. MIT’s Sloan acknowledges the indispensability of data storytelling skills in business strategy. A data storyteller, such as myself, transforms data into a dynamic narrative, ensuring your audience doesn’t just hear numbers, but experiences a compelling story.
Beyond Spreadsheets, Beyond Boredom
Move beyond the realm of spreadsheets; a proficient data storyteller makes data not only accessible but intriguing. Context is the key, unlocking a realm of informational possibilities. By contextualizing the past and prioritizing the future, your community can harness their data as a valuable asset.
What Audiences Can Expect:
At past events, audiences departed with a newfound understanding of the value of their investments in website and social media content. They discovered how a data strategy identifies outdated processes, paving the way for enhanced client service and business success. Frequently, attendees realized they possessed a deeper understanding of data than they initially believed, sparking a thirst for further knowledge.
Data Storytelling Topics
Journey to the Data Zone
Over the years, business publications like Harvard Business Review and CIO magazine, have written on how C-suite leaders invest in technology to capitalize on big data, but only a small percent are using this information. Why? What does this mean?
Unfortunately, organizations are paying lip service to being data-driven, but not fully embracing the opportunities to be data-inspired. In most cases, technology is not the obstacle, in as much as, the procedures or workflows.
Be ahead of the curve by designing a data strategy that can be implemented
With a step-by-step approach for dealing with information, you will be introduced to ideas such as:
- Big data does not equal good data,
- Data literacy does not require a spreadsheet or pie graph, and
- Data is doable for everyone.
Additionally, your audience will take away three strategies to avoid becoming overwhelmed so they can start telling their own data story:
- How to identify “good data”
- Setting yourself up with data you understand, and
- Tips to make data doable
Social Listening: Become an Online Conversationalist
Social Listening is a way to monitor your organization, activities, and associations through social media. In fact, if you have online content, you need to know how your organization is being discussed (or not) online.
To demonstrate this, I outline why social platforms are more than following an account-handle, a like, a share or a hashtag. While social listening is not exclusively focused on analytics, data and research are important parts of any good content strategy.
Don’t get caught off-guard!
Designed as an introduction to Social Listening, the structure is flexible. With attention to the needs of your audience, it can be presented as a learning segment, workshop or keynote presentation. In these events, attendees will be introduced to important points, such as:
- What social listening is and what it isn’t,
- Why social listening is important, and
- How we stop talking at our community and start listening to them
As a result, attendees will become familiar with the first steps to becoming a social media conversationalist.