Hello!
I’m Devon McGuinness, the visionary behind Data Storytelling.
You might be wondering, what exactly is data storytelling?
I’m not your typical “left-brain” or “right-brain” individual. I don’t fit the mold of a stereotypical data geek. While I certainly apply logic, a technical mindset, and analytical thinking in my work, I also wholeheartedly embrace my boundless imagination and creativity.
Effective data storytelling demands a harmonious blend of logic and creativity. I harness this unique combination of skills to empower my clients, helping them craft a roadmap to success and streamline their processes, thereby setting them free to chase their dreams.
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My journey into the realm of data storytelling had humble beginnings. As a grant writer for various art collectives, I scoured for data sets to substantiate the projects I championed. However, a mentor taught me a valuable lesson: for every data point, there were always follow-up questions about the numbers and what they actually meant.
Initially, it felt overwhelming. But I soon came to realize that defining and categorizing our world is an inherently human endeavor. We have an innate desire to assign names to every object.
Leveraging the skills I honed through years of experience and the knowledge I acquired from formal education and certifications, I crafted a powerful framework to empower businesses.
My true passion lies in helping organizations articulate their mission and objectives in a way that makes perfect sense. Data and research provide the unshakable foundation upon which your framework can firmly stand.
Why should you be interested in learning more about data storytelling?
A data-inspired narrative opens doors to fresh avenues of customer engagement and alignment with their needs. For those who primarily focus on social media and sales, data storytelling is the ideal companion. Discovering your unique data story can unveil opportunities and solutions you may have never noticed before, or ones you thought were forever out of reach.
Do you find yourself secretly panicking when someone asks, “Have you looked at your numbers?” Are you frustrated by the convoluted dashboards on your back-office tools? Do you feel adrift because your reports aren’t addressing your questions?
You’re not alone in these challenges.
Daily tasks such as program planning, marketing strategy development, measuring social platform content ROI, and segmenting your client base are essential components of doing business. They all share one common requirement: DATA.
The good news is, you don’t need to be a data scientist to unearth your data story, and you certainly don’t have to go on this journey by yourself. Instead, you can partner with a skilled data storyteller to harness the power of strategic, data-inspired actions.
My mission is simple: I want to help you expand your ideal clientele, nurture stronger customer relationships, and increase your bank account balance.